Why I Called My Business Life By Love | Living Fully

Why I Called My Business Life By Love | Living Fully
Living Fully

People often ask me where the name Life By Love came from.

It is a question I have been asked many times over the years, and the answer has become clearer and clearer as both my life and my work have evolved. Some people assume it is simply a nice phrase. Something uplifting or sentimental. Others assume it reflects a particular philosophy. In reality, it is much more personal than that. The name grew out of my own experiences, my own healing journey, my observations of the world around me, and the understanding that has emerged from supporting people through some of the most significant transitions of their lives.

At its core, Life By Love reflects a simple belief: that love is one of the most powerful forces available to us, and that the quality of our lives is deeply influenced by whether we are living from love or from fear.

A Life Guided by Love Rather Than Fear

The longer I have lived, the more I have come to believe that much of our world is built on fear. Fear shows up everywhere. Fear of not being good enough. Fear of getting it wrong. Fear of being judged. Fear of missing out. Fear of falling behind. Fear of not measuring up. We see it in education, in workplaces, in politics, in healthcare, in parenting, and often so deeply normalized into wellness itself that it no longer even feels like fear.

Even in health and wellness, fear is often the starting point. We are told what could go wrong if we do not change. We are told what to fix, what to avoid, what to improve. I have often seen how this leaves people feeling as though they are constantly trailing behind, constantly trying to catch up to an ideal version of who they should be.

My own experience has taught me something different.

When I look back on the hardest chapters of my life, it was never fear that carried me through them. Fear was there, yes, but it was not the fuel. It was love. Love for my children. Love for my family. Love for life itself. Love for something bigger than the exhaustion, the uncertainty, and the pressure of those chapters.

Love was the fuel that kept me going when everything felt stretched beyond capacity.

And I have learned something very simple through that: when the heart is connected to something it truly loves, there are far fewer limits than we believe. Not because life becomes easy, but because love changes what we are able to carry.

It changes how we meet difficulties. It changes what we are willing to keep going for. It changes the decisions we make when no one is watching. It changes the way we speak to ourselves in the middle of exhaustion.

And once you begin living from that place, it affects everything.

Life Made By Love

The name Life By Love can be read in many ways, and I like that. It is short for a life made by love. A life shaped by love. A life lived by love. A life guided by love.

And for me, it did not come from theory. It came from lived experience.

One experience stands out more than most.

When my second child was born, I was completely unprepared for how hard those early years would be. I expected the sleepless nights, but I did not expect the cumulative exhaustion, the feeling of constantly giving, or how little support was available when I truly needed it. Looking back, I can also see that I carried a mindset of wanting to do it all myself. Asking for help was not something that came naturally to me. I simply put my head down and kept going.

On the rare occasions I did reach out, there was often nobody there to help. Family lived far away. Friends had their own lives and responsibilities. The support I needed simply was not available. So I kept pushing forward, believing that was what I was supposed to do.

What carried me through was not determination alone. It was love. My children gave me the fuel of love. They gave me a reason to keep showing up on the days when I was exhausted, overwhelmed, and running on very little sleep. The love I felt for them was bigger than my tiredness. Bigger than the challenges. It did not make those years easy, but it gave them meaning. Looking back, I can see that love was the force that kept me moving forward when everything else felt depleted.

By the time I was pregnant with my third child, something had changed. Not because life had become easier, but because I had changed. I understood that support was not a luxury. It was a necessity. I knew I could not pour endlessly from an empty cup and expect to thrive. Before my third baby arrived, I already had a plan. I knew who I could call. I knew where support would come from. I had learned that accepting help was not weakness. It was wisdom.

That experience taught me something I have carried ever since. Love is not only about caring deeply for the people around us. It is also about allowing ourselves to be cared for. Love is asking for help before we are drowning. Love is recognising that we were never meant to do everything alone. Love is creating the support structures that allow us, and the people we love, to flourish.

Perhaps that is one of the reasons I care so deeply about supporting women and families today. I know what it feels like to be overwhelmed and think you should be able to handle it all yourself. I know what it feels like to need help and not know where to find it. And I know how different life feels when support is in place before the need becomes a crisis.

And I also know this: when love is the foundation, even the hardest chapters become possible to move through.

Because love does not remove difficulty.

It changes what difficulty means.

And how we live it.

Where This Shows Up In Real Life

This is also what sits at the heart of my work today, especially in the phase of life around fertility and preconception.

Because preparing for a child is not only a physical process. It is not only about nutrition, cycles, supplements, or medical pathways. It is also about the ground underneath it all, the nervous system, the emotional load, the way you are holding yourself through uncertainty, hope, disappointment, and anticipation all at once.

So much of this phase of life is invisible.

Hope and grief often sit side by side, sometimes in the same week, sometimes in the same day. And yet so many people move through it quietly, without language for what they are carrying, and without the kind of support that helps the body and heart feel safe enough to open.

This is where preparation becomes something deeper than planning. It becomes care. Care for your body. Care for your nervous system. Care for your future child. And care for yourself in the process of becoming a parent.

If you are in that phase of life, preparing, trying, or navigating the complex emotional landscape that comes with it, I have created a space that speaks to exactly this part of the journey. Not to rush you forward, and not to add more pressure, but to help you understand what it actually means to prepare the ground in a way that supports both body and life.

It is an invitation to step out of fear and into love in how you meet this part of your life, and to begin preparing in a way that feels grounded, supported, and deeply human.

You can find it here, Fertility and Preconception.

With love, Johanna.

Doula, Functional Medicine Health Coach, and Mind-Body Practitioner. Mother of three. Founder of Life By Love, a family-focused health practice supporting women and families through fertility, pregnancy, postpartum, and family life.

More about Johanna
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